Why you shouldn't chase viral videos on TikTok | Nicole Heaton posted on the topic | LinkedIn (2024)

Nicole Heaton

Director at Fresh Influence - TikTok Agency

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Here's why you shouldn't chase viral videos on TikTok ❌ Viral videos don't reach your ideal customer. They don't speak to your target market.Sure, the content might be good entertainment for many but the followers and engagement you generate from viral videos generally aren't going to be worth anything to you when it comes to actually growing your business and revenue, unless your target market is incredibly broad and open. Instead, focus your time and energy on making high quality content that speaks to your target market and keeps them hooked. Focus on building a community of people who are within your target market instead of focusing on the follower and view number. #TikTok #Socialcommerce #community

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